The places we have written for, and why.

Surrey, Berkshire, Buckinghamshire and Hampshire — the belt where a great many owner-managed professional firms serve clients with London money and no wish to travel into London.

The Cambridge corridor and the towns around it, where a disproportionate share of clients are technical, well advised and quite likely to ask an AI assistant before they ask a colleague.

Manchester and the Cheshire towns around it, where the professional market is genuinely competitive and price expectations are lower than the South East without the client base being any less demanding.

A separate legal system, separate professional bodies and a buyer who notices immediately when an answer has assumed English law.

The one market where your competitors are already spending on this, and where a buyer searching for a professional service is usually choosing between a dozen firms who all look the same on paper.

A concentration of financial and legal work that is unusual for a city of its size, and a professional market where reputation travels by word of mouth in a way that AI assistants have not yet caught up with.

The city where a small firm has the best chance in the country of outranking a national one in an AI answer, because the market is large enough to be worth asking about and fragmented enough that no single name dominates the training data..

A large professional market that is consistently under-represented in AI answers relative to its size — ask most assistants a Birmingham question and you will get a London firm with a Birmingham office.

A professional and creative market with a strong preference for independent firms over national chains, and clients who tend to research thoroughly before enquiring.

Possibly the most AI-literate client base in the country.