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What we are learning, as we learn it
Method notes, market reads and the occasional argument. Every article is published in every language we sell in.
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Why I Deleted the Most Impressive Numbers From My Homepage
There was a section on the FastFound homepage that looked reassuringly like a proper technology company.
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An AI Recommended My Startup Before I’d Even Launched. Then It Made Things Up.
Gemini appeared to understand FastFound remarkably well—until I looked closely at what it was actually saying.
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What your customers see when they ask in their own language
AI visibility tools are built English-first. That is why a brand can look healthy on an English dashboard and be entirely absent when the same question is asked in German, Czech or Portuguese.
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The 31 questions nobody answered
An independent consultant put 31 methodology questions to everyone selling an AI visibility score. Almost nobody replied. Here is why the questions are fair, and which three we think are the sharpest.
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