United Kingdom · English · GBP
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GBP
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Law firms
Commercial and private-client practices, from a two-partner high street firm to a regional practice with several offices.
What being unfound costs you here
Legal buyers ask an AI assistant for a specialism, not a firm — 'who handles shareholder disputes in my city'. If your site describes you as a full-service practice, the model has nothing specific to attach you to and will name someone who said what they actually do. The cost is not a lost click; it is being absent from the shortlist a client builds before they contact anyone at all.
What people actually ask
Real questions, in the local language. Put any of them to ChatGPT yourself and see who it names. That is the whole diagnosis, and it takes a minute.
- Who are the best solicitors for a shareholder dispute in my area?
- Which law firm should I use for a commercial lease as a small business?
- Employment solicitor near me with fixed fees for a settlement agreement
- Best local firm for probate and estate administration
Where we would start
Name the specialisms, not the profession. 'Commercial litigation and shareholder disputes' is findable; 'full-service law firm' is not.
One page per practice area, each answering the question a client would actually ask about it.
Solicitor profiles that say what each person does, because AI assistants recommend named people as readily as firms.
Check what the assistants currently say about you — being described as the wrong kind of firm is more common than being absent.
Get found. Fast.
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